By Ann Grove, Logical’s President
Many marketers consider white papers the leading tool for influencing buyers, and yet they are difficult and expensive to create and sometimes fail to capture buyer attention. If you want a successful white paper, I offer these thoughts on what you SHOULDN’T do. If you don’t believe me, do some testing.
Without further adieu, top reasons white papers fail:
Ann Grove is often Logical’s lead consultant. She is known for producing security and compliance white papers that resonate with the C suite. In January 2019, Ann started a Facebook group, White Paper Mastery, for white paper enthusiasts.