We started working as consultants in 2000, and we quickly realized that we loved it. Logical was incorporated in July 2002.
Many people have asked whether we have regrets about making that daring leap into incorporation the year after the terrorist attacks of 9/11, in the wake of the .com bubble burst.
The answer is no. For one thing, we stayed busy, as our portfolio of projects shows, so it wasn't as painful for us as it was for some. But in addition, we look back fondly on those tough economic times, because it helped us to become keenly interested in learning more about our clients and what they value.
The experience has shaped all of the years that have followed.