By Ann Grove
So you've hired a consultant or agency to develop a marketing deliverable such as a blog post, white paper, or video. Now is not the time to wash your hands of the project. Instead, increase the effectiveness of the content and improve the outcome by providing your consultant with some key documents you will likely already have on hand if you have a marketing team:
Our most successful projects are typically those where the client takes the time to discuss things like market trends, industry news, and product differentiation. The client's deep industry knowledge enhances our keyword-optimized and targeted content, resulting in high-performing results.
Logical offers free project consultations and takes all of the stress out of outsourcing content development. Reach us at +1 717.927.6168 or reach out using our Contact page.
Commentary from Ann and guests about communication, security, business, technology, project management, consulting, and life.