Seth Godin terminology
Thursday, June 11, 2009 at 03:57PM Godin: A well-published marketing expert in his late 40s who has the "ability to turn marketing principles into sound bites" and "sees marketing opportunities in everyday behavior," according to this Forbes article about his work.
The dip: The period between starting a new venture or hobby and mastering it, addressed in Godin's 2007 book.
Purple cow: Something remarkable that makes a person or product stand out. Topic of a 2003 Godin book.
SAMBA: An acronym for Godin's alternative Six-Month Altnernative MBA program, through which nine lucky people are hanging out with Godin to study marketing. They don't pay him; he doesn't pay them. Everyone pursues his or her own dreams with the supportive energy of the group. SAMBA includes lectures on storytelling but not corporate finance, which Godin has declared in the Forbes article "useless" and "a distraction."