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« An early lesson in sales | Main | Facebook vs. Twitter »
Friday
May082009

Five steps to using social media to influence 

DateFriday, May 8, 2009 at 01:10PM

I've been reading some stuff on Chris Brogan's website in the last couple of days. He has 60,000+ followers on Twitter (@ChrisBrogan), and has a great way of communicating the benefits of social media.

Here are his five steps to using media to influence:

  1. Awareness. - People become aware that you’re out there.
  2. Attention. - People actually open their eyes to what you’re saying.
  3. Influence. - People start thinking about what you’re saying and map it to themselves.
  4. Reputation. - You become known for having good information/ideas/whatever.
  5. Authority. - People consider you the top voice on the matter.

Additional advice: "Break media into bites and throw it all over the place. Focus on getting two way conversations started everywhere."

Check out his blog: chrisbrogan.com. And don't miss this piece on building a personal brand.

AuthorAnn Grove | Comments Off | Reference1 Reference |
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References (1)

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  • Response
    Response: What I Told the Higher Ed Conference People
    by Chris Brogan at community and social media on November 8, 2008
    I went on to tell everyone in the room (marketers) that they are salespeople. They might not think they are (more than 50% raised their hand when I asked them about it). I say this because marketing is about moving a behavior forward from one state to another, and especially in 2009, it’s even more important that marketers feel and believe just how tied they are to the sales cycle, and for that matter, to the PR and customer service cycle.